Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

The past few years have seen brands push the boundaries of marketing innovation across industries. From harnessing the power of AI to creating immersive experiences, this year’s top marketing ...

Sprout Social announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing, formerly known as Tagger Media. Highlighting the growing significance of ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

“Social is the greatest transformational force in marketing" is the kind of thing many of us were saying back in 2012. But more than a decade, and hundreds of millions of brand social media posts ...

Meanwhile, cross-selling emails showcase a range of products and related items. Using a mobile phone as an example again, a company might email its customers trying to sell them on updated phone plans ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...