Marketing is an important concept in business and one that several business functions are affected by. The importance of marketing is always increasing. Marketing is perhaps the most important ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

Business owners without a formal marketing background often think of marketing in terms of advertising, public relations and promotions activities. While those are important aspects of marketing, they ...

Understanding the importance of marketing is crucial for a wide range of reasons. Do you know what your customers want? Do you think your customers trust your products? When was the last time you saw ...

In Part 1 we focused on how to enable effective briefing and why it influences every aspect of your campaign, and we explored the value it adds to your marketing operations. We then drew up a quick ...

This article was originally published by Archipreneur as "How to Grow Your Architecture Firm Through Marketing." Marketing is not simply an expense reserved for already established architecture firms.

Kumar R. Sarangee, Associate Professor of Marketing, presents the essential investigative questions that you should ask yourself when conducting market research. One of the most important and obvious ...

Understanding direct marketing concepts can be very beneficial in creating and marinating a successful business. The use of direct marketing is one of the most effective ways to develop relationships ...