The most engaging short-form videos offer value without directly marketing a product. For example, our AI dream interpretation app shares quick tips and tricks related to dreaming.

With brands and companies spending billions of dollars on the format, short-form videos are expected to make up 60% of total spending on digital video advertising in 2028, up from 52% this year.

Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading ...

But what started as an entertainment trend has now evolved into a marketing priority. The 2024 HubSpot State of Marketing Report shows that short-form video is the top format for marketers, and ...

YouTube partners make money from ads, which are frequently shown in long-form videos. The rise of short-form content presented a financial challenge for creators not used to producing short videos.