Inside Shohei Ohtani’s deal with New Balance: The meaning behind the logo and the collection
New Balance announced its deal with Shohei Ohtani in January 2023, as the company went from being a brand officially endorsed ...
New Balance CEO Joe Preston on Strategy, Values, and What He Learned From a 2016 Trump Controversy
Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new ...
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New Balance Unveils Shohei Ohtani Collection
New Balance unveiled details of their first Shohei Ohtani signature collection that features multiple clothing items, cleats and turf shoe. Neutral tones are mixed with marsh green as an ode to ...
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Shohei Ohtani New Balance contract, explained: Inside Dodgers star's shoe deal, personal logo, apparel and more
Shohei Ohtani signed the richest ... standings | Full MLB schedule In January 2023, New Balance announced it signed Ohtani to an apparel and shoe deal. Ohtani addressed the partnership in a ...
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New Balance Drops Iconic Ad Celebrating Shohei Ohtani MVP Award
In June 2024, New Balance officially released the Shohei Ohtani Signature Collection. The collection included his first signature shoe - the New Balance Ohtani 1. The launch of the Ohtani 1 is ...