Sherwin-Williams has announced Upward SW 6239 as its 2024 Color of the Year. This stunning and serene blue is sure to awaken your inner joy and transform your home into a tranquil coastal oasis.

Sherwin-Williams names Upward, a soft, airy blue, its 2024 Color of the Year. Image courtesy Sherwin-Williams All products featured on Architectural Digest are independently selected by our editors.

Dive Brief: Sherwin-Williams is shaking up expectations around color-of-the-year trends by honoring its least-popular hue, called Kingdom Gold, according to a news release. The paint brand enlisted ...

On Wednesday, August 9, 2023, Sherwin-Williams unveiled its 2024 Colormix® Forecast, which features stunning new colors and takes a different approach than those of years prior.

So, we challenged six interior designers to consider how they would use Sherwin-Williams' Loneliest Color in an interiors project, and gathered their thoughts on what they think of the shade.

The offering, which Sherwin-Williams positioned as distinctive due to its green undertones and high saturation, is the brand’s least-tinted in the 14 years since it debuted the Color of the Year ...