The appeal also lies in the textures, sounds, and visual elements of water. “The way light reflects off the water, how it moves through the pool—it’s a whole sensory experience,” says Stacey.

Sensory marketing subtly or subconsciously sways our views of products, said Aradhna Krishna, Dwight F. Benton marketing professor at the Ross School of Business at the University of Michigan. It ...

Now is the time for brands to double down on their sensory appeal, he contended. " Yes, it is important that brands keep prices down but endless cost engineering risks your brand advantage so we must ...

The appeal also lies in the textures, sounds, and visual elements of water. “The way light reflects off the water, how it moves through the pool—it’s a whole sensory experience,” says Stacey.