If you are a commercial builder, for example, your value proposition might look like this: “We deliver more square feet for less money.” You've likely seen these concepts displayed in everyday ...

Having a clear-cut USP trumps SEO altogether. However, best results are achieved when a great online service has a clearly stated unique selling proposition combined with data-driven SEO.

A unique value proposition (UVP), or unique selling proposition (USP), is a concise, straight-to-the-point statement about the benefits you offer customers. In other words, it’s an explanation ...