The joint venture between RFM Corp. and Unilever expects sustained growth as it continues to see huge potential in the country’s ice cream market. The 25-year joint venture, which serves as the local ...

It was bought by RFM under Joey Concepcion in 1990. Under RFM, the Selecta ice cream brand further flourished into a strong national ice cream brand that featured endorsers like Sharon Cuneta ...

RFM’s ice cream segment contributes around a third of its total revenues, which as of September 2024, stood at P15 billion.

According to RFM, strong sales of Royal and Fiesta Pasta as well as of Selecta Ice Cream have pushed volumes up even as better margins drove income higher. The company’s good performance was ...

Selecta ice creams are widely distributed in the Philippines, with more than 8,000 freezers in supermarkets, convenience stores and small-scale neighborhood stores. This allows the brand to capture ...

THE Unilever-RFM joint venture has reaffirmed its commitment to expanding its footprint in the Philippine ice cream market. The joint venture, responsible for t ...

RFM Chief Executive Officer Jose Maria Concepcion III recently hosted the top management meeting of the Unilever-RFM Corp. joint venture and local maker and seller of Selecta, Magnum, Cornetto ice ...