Through generative engine optimization (GEO), marketers can structure and enrich content for visibility in AI-driven search ...

With the rise of AI-powered search and steady increases in monthly LLM referral traffic, many of our SEO clients are asking how they can improve their visibility and brand sentiment in AI responses.

Search is evolving – fast. AI tools now deliver direct answers, while traditional search engines still list links. To stay visible, marketers need both search engine optimization (SEO) and generative ...