A customer journey map is a chart that displays the stages your customers experience when interfacing with your business. Here's how to create your own.

Without understanding the customer's journey, companies struggle to provide relevant, helpful content. A 2019 Gartner survey reported that 82% of organizations had created customer journey maps.

A process of identifying key customer interactions with the product. A holistic view of envisioning customer’s interactions at various touchpoints through service design tools.

Engage Executives Customer journey maps are most effective when they engage both stakeholders and the C-suite. Your approach will vary greatly based on your unique company culture.