They can affect prices paid in the primary market, where new watches are sold by authorized dealers (ADs). Perhaps the most interesting trend to come out of the report: Rolex, the one brand that ...

'Watch collectors appreciate the importance of reliable timepieces that were used on historic lunar missions.' A Rolex watch that was flown to the moon is now the most expensive astronaut ...

In the 1960s, famed skier Jean-Claude Killy became a Rolex ambassador after winning several titles, and though he never ...

Back when Rolex collector and expert Jeffrey Hess first published his unauthorized history of the company in 1996, some of the most eager buyers were from the ad agency representing the Swiss ...