Loyalty programs aren’t what they used to be —but retail experts say these six put the customer first instead of simply ...

Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up ...

Artificially locking customers in may feel profitable today, but it’s a fragile bond in the face of shifting economic needs ...

Ultimately, AI enables loyalty programs to operate at a micro, highly personalized level, using historical data to drive ...

Restaurant loyalty programs are under more pressure than ever to deliver. This means restaurants must focus on smarter ways to keep guests coming back—and spending more when they do. The good news?

Subway has had a rough couple of years but is betting on nostalgia to bring loyal customers back to the sandwich counter.

Many brands in desperate need of traffic are turning to their loyalty programs. Can they do enough to move the needle?

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

The casual-dining chain believes it can use Cheesecake Rewards to get customers to add one or two extra visits a year. It’s also ...

Rewards programs are not just a key strategy for customer retention, but acquisition as well. NABCO, a national electrical products supplier servicing distribution networks for both routine electrical ...

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A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of ...