Acquiring new users is only one half of the growth equation. The other half? Retention. If you're not keeping your old users, then bringing in new ones is like trying to fill a leaky bucket with water ...

Retaining your customers is every bit as important as getting them in the first place (especially SaaS ones), but it’s quite a challenge when brand loyalty is almost zero on the web, the range of ...

Facebook has introduced new ways for mobile app advertisers to target users who are most likely to stay engaged. User retention optimization can now be used in conjunction with app install ad ...

Here's a look at some very simple things you can do to increase mobile app retention with push notifications. WHAT IS RETENTION? There are a number of different ways of measuring retention. For the ...

Yes, the conclusion of this report might be a little obvious to anyone who's been following the App Store closely, but it's true: Flurry's latest writeup of App Store stats suggests that keeping users ...

For app developers, the goal is to always be growing and reaching new users, but those users aren’t as valuable if they don’t stick with the app. These user retention metrics are often poorly ...

Typically, you hear about companies trying to keep their customers. They're trying to protect themselves against their competition, get the customers hooked, and keep having the same loyal following ...

Who knew that correctly timing push notifications to mobile app users can help developers increase app retention rates? That's one of the key findings in a new report from Leanplum Inc., which applied ...

With a seemingly never-ending supply of apps and games being released, it can be a daunting challenge to stand out against the competition and grow your product’s user base. Because there are so many ...