If you're an agency owner, you have no doubt taken note of the mutual benefits relationship marketing offers both businesses and consumers. Here are some of the best examples of it.

Relationship marketing is more common in B2B industries where high-ticket contracts are usually on the line, but it’s relevant in the product space, too. Any business can leverage the power of ...

Relationship marketing, Copypress says, tells the customer "We're here and we want to help." A good example would be a law firm that posts basic legal how-to articles on its website.

Email marketing was the same way when it first appeared, often operating in a silo and single touch point with little personalization. While email has evolved, mobile marketing must similarly change.

Three schools of thought within relationship marketing, inter-organizational, customer relationship, and customer valuation research, are all analyzed within the scope of marketing practice. Each ...