Reese’s Deconstructed Peanut Butter Cup Kit launched on Hershey’s online store for $29.99 and sold out almost instantly. A ...

The new in-demand product will allow candy lovers to create their own massive, customized Reese's confections.

On Nov. 1, Reese’s announced the launch of its limited-edition Deconstructed Peanut Butter Cup Kit. It’s the company’s ...

“My entire five pack of Reese’s had no peanut butter in it,” the ... Fear not: The Hershey’s Store says that fans’ “overwhelming interest” might result in the kit coming back.

Kits include a 10-ounce jar of Reese's peanut butter and a 9-ounce milk chocolate shell. Available on the Hershey's Store website, kits are $22.99 each, while supplies last. As far back as the ...

For those who weren’t able to levy the candy tax this year, Reese’s has something even better in store for you, and for all ...

The kits were so popular that they “sold out in record time” within just hours of debuting Nov. 2 on the Hershey’s Store website. “Reese’s fans know perfection perfected when they see it ...

Hershey's says the idea for deconstructed kits came from a viral Reddit post shared last week showing no peanut butter filling inside a pack of Reese's.