The actual Rae Dunn says her work is very different now than when she made it all by hand. She now works with an entire team at Magenta to decide which words go on each piece.

Look up the name 'Rae Dunn' on Instagram and you will be flooded with pictures of off-white pottery - with large, simple everyday words. Hutches filled to the brim with mugs, canisters, and plates ...