Greg Walthour is co-CEO of Intero Digital, a digital marketing agency that offers comprehensive, results-driven marketing solutions. Greg has 20+ years of experience directing paid media strategies, ...

Multichannel marketing remains a key to campaign success. However, as consumers’ attention continues to fracture, knowing which channels to utilize has grown increasingly complicated. Creating an ...

Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut ...

AI content marketing brings challenges, such as ensuring content quality, algorithm bias, and balancing automation and human touch. Ensuring Content Originality ...

Quality creative can boost display and desktop ad performance ‘No amount of great media can make up for mediocre creative’ and small improvements can help, study from Magna and Yahoo suggests ...

Video production services focus on creating high-quality visuals with a strong emphasis on storytelling. Companies that already have a marketing team in-house would benefit most from video production.

5. Targeted Content During The Customer Journey A well-defined content marketing strategy accounts for the provision of content to support your consumers throughout their buying journey.

Final Thoughts In today’s competitive automotive landscape, quality has become one of the highest priorities for new vehicle shoppers. By centering marketing strategies around quality and providing ...

Well, the "more-than-that" metric you need is called a quality score. A quality score is a rating index that reflects how well the digital media for your campaign is being received.

Top Marketing Strategies for Startups getty I recently got introduced to Alyssa Hitaka at TopTierStartups.com, a new content site rich with startup related news, tips and interviews with startup ...