QR codes are everywhere, from restaurant menus to event tickets and marketing campaigns. But the software used to create them is far from equal. The market is divided between simple free tools, ...

Digiphy, a Westside-based technology startup, is helping brands connect directly with customers through scannable QR — quick response — codes that link to customizable mobile-first landing pages, ...

Brands have been using QR codes in out-of-home ads, mailers, in-store and catalogs to measure ad efficiency, drive traffic to stores and increase conversions to entice affluent consumers. Mobile bar ...

Dynamic QR codes are emerging as a key tool for brands to own the post-purchase experience and capture first-party data The QR code movement that took hold during the pandemic may have changed how ...

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Contactless interactions are driving QR code advertising adoption. Learn how brands are leveraging technology for safe and ...

Cleartrip recently used QR codes to nudge consumers to avail discounts for trips. The company launched a nationwide print ad recently to promote the campaign. Advertisment Quick response (QR) codes ...

The last two years have been something of a renaissance for QR codes in the United States. Brands across industries were forced to embrace them to deliver products and services in contact-free ways.

Mobile messaging company Kik recently landed investment from Tencent at a billion dollar valuation, and now it is borrowing a hallmark of the Chinese company’s blockbuster WeChat app: QR codes. Kik ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. QR codes seemed to pop on the scene and disappeared almost as ...