Tip: If you don't want to buy a purple toothpaste, you can also mix 1-2 drops of purple food coloring in with 1 Tbs. of your regular toothpaste like TikToker @studioseela did in her video below.

Most purple toothpastes more readily rely on the color of the formula versus any real whitening properties. "I like to tell people that purple toothpaste is like makeup for your teeth," dentist ...

There’s a viral toothpaste turning everyone’s teeth whiter—or so it seems. But does it really work or is it just another clever illusion? Scroll to find out what’s really going on.

What is purple toothpaste? With over 96.7 million views on TikTok, it's no surprise that this beauty trend has rapidly been gaining traction.