This month, sportswear brand Puma signalled a bold strategic shift in its advertising approach with the launch of a global campaign titled Go Wild. The uplifting and playful campaign taps into the ...

Some of the most expensive Puma sports sneakers are known for their innovative designs and high-quality materials, blending style with performance. Rudolf Dassler founded Puma in 1948, and the company ...

Known primarily for sportswear, Puma has now officially entered the smartwatch market with its first Wear OS device — the Puma Sport Connected. Puma has teamed up with Fossil to make this ...

After expanding its business in Thailand via authorised local distributors for 20 years, Puma, a German athletic and casual footwear manufacturer, has changed its business model, setting up its own ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA and several of its world-class ambassadors shared some of their most memorable moments of sports history of the past 75 years to celebrate ...

The news of a collaboration between ASAP Rocky and Puma was first announced in October 2023. The duo is preparing another sports-inspired capsule collection, comprising nine elements. After the ...

Puma has unveiled its new “Forever. Faster. – See The Game Like We Do” campaign, the brand’s first worldwide campaign in 10 years. The video and images released on Wednesday aim to position Puma as ...

AC Milan and PUMA Golf have today released a limited-edition capsule collection that brings the world of football and golf closer than ever. Blending performance and style, the collection pays homage ...

Puma India is taking a powerful leap into badminton, teaming up with Olympic medallist P.V. Sindhu to rally support for women’s sports and grassroots participation, signalling its next big play in the ...

Hibbett, Inc., an athletic-inspired fashion retailer and global sports brand, PUMA continued their shared commitment to community impact this holiday season with a sixth consecutive annual donation to ...

LONDON (Reuters) - German sportswear brand Puma has reduced the amount of merchandise it ships to the United States from China to adapt its supply chain to tariffs, and could increase prices in the ...