Ever wondered why you gravitate towards certain shades? It's more than just aesthetic preference; your favorite color might ...

We tested this question in our review spanning 128 years of research on color- emotion relationships (Jonauskaite & Mohr, 2025). Empirical psychology was properly born at the dawn of the 20th ...

Color is more than just a visual stimulus; it has the power to influence our emotions, thoughts, and behaviors. The psychology of color explores how different colors affect our mood, productivity ...

Color psychology and perception constitute a multidisciplinary field that investigates how hues influence cognitive processes, emotional responses and social behaviour. This research elucidates ...