These findings align closely with external research as well. For example, Foundry's 2023 ABM and Intent Benchmarking Study ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

Promotions is the part of marketing that specifically involves communicating company or product information to targeted customers. This is a key component of the broader marketing system. Different ...

The advertising world has no shortage of zany attempts at grabbing attention, but even with that in mind, these unique ...

Silverback Digital Marketing has announced a continued focus on refining its social media marketing practices, reflecting broader changes in how organizations communicate, distribute information, and ...

Advertising and promotion are essential components of a successful business. Their effects include brand establishment, growth within your target market segment, the discovery of new secondary markets ...

These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...

When launching marketing campaigns to raise awareness for your campus unit, there are guidelines and processes that should be followed to ensure campaigns meet UAB's brand standards and are approved ...