As more people turn to the internet to discover books and get to know upcoming authors, it only makes sense for you as a business leader to publish or promote your books and thought leadership online.

In the contemporary business landscape, having a strong online presence is crucial for achieving commercial success. The ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

We’ve discussed product, price and place as they pertain to the Four Ps of Marketing. Now let’s talk about the final one: promotion. Promotion aims to inform, persuade, and remind customers to buy ...

Starting your own small business is no small task. You need an assortment of resources like funds, skills, and knowledge. With a growing digital presence, businesses need to stay abreast with the ...