When we connect packaging to augmented or mixed reality, it stops being “just print” and becomes a full-fledged media channel ...

Most people are aware of boxes that have detached pieces like what's used to distribute and transport liquor and wine. This P2 design keeps parts together. F-150 and Wrangler and Cadillac This box ...

Precision packaging—using accurate data, smart design, and minimal material—is helping industries improve outcomes for consumers and the planet.

In many ways, the jewelry and design store's signature packages have become more valuable to the company than what they contain. And in that respect, Tiffany has hit the product packaging jackpot.

From Tiffany’s blue box to Cartier’s red one, product packaging can produce powerful brand associations and create a visual appeal that awakens desire for the objects inside.

Apple products are known for their fabulous industrial design, but their packaging is a less-discussed aesthetic highlight. Here's what makes it so special.