Forbes contributors publish independent expert analyses and insights. Career in marketing consulting, supercharging big brands and startups. The shift to digital has led companies to rely more on ...

Market research is shifting to real-time, AI-native workflows. Here are seven trends that will redefine insights in 2026 and ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...