Just in time for Amazon’s Prime Big Deals Day, Toyota is stepping away from the Prime label. As it did with the 2025 Toyota RAV4, the company is renaming the 2025 Toyota Prius with a plug. No longer ...

Joseph is a writer and editor with an unhealthy interest in everything automotive. Father by day, he spends his nights reading and writing about fast cars, exotic brands, and the latest automotive ...

I’ve always wondered what it would be like to own a plug-in hybrid, and recently, fate handed me that opportunity. On a recent trip to Vancouver, I rented a 2024 Toyota Prius Prime for nearly two ...

Toyota's Prius Prime has been a popular electric vehicle for years, but why has the maker now dropped the Prime part of the line's branding?

After spending extensive time with our yearlong Prius Prime XSE test car and a RAV4 Prime XSE, we decided to find out using our Car of the Year criteria to guide us. Don’t count out the RAV4 Prime ...

There’s a lot of discussion going around about which vehicle type we’re all supposed to be driving today. But I’m going to use this opportunity to describe why the current-generation Toyota Prius ...

While a lot of automakers are charging headlong into the full electrification of their lineups with electric vehicles to challenge the domination of Tesla, Toyota has long advocated for a slower, more ...

We’ve been going about the 2024 Toyota Prius Prime all wrong. After driving it once or twice and speaking to numerous colleagues, it seems unanimous: the Prime is the car most people need in most ...

New-car test drives are like fine dining but with higher stakes. Fewer steaks, too. In both cases, the experience is heightened when you know what to look for as everything comes together. That’s ...

Some modern features are absent in lower trims Headlights aren’t great in really dark areas No interior or fob hatch release on SE trim The outlook toward the humble Toyota Prius took a global shift ...

You might not like it, but this is what peak daily driver looks like. We are big fans of the latest Toyota Prius. Specifically, we’re enamored with the 2024 Toyota Prius Prime. Everything we enjoy ...