For all its stacked content, Prime Video has historically had a cluttered, confusing and less-than-intuitive layout. That changes today as Amazon begins rolling out a new Prime Video UI that ...

IGN wrote in its 2023 updated review of Prime Video. Much like Netflix and Disney+, Prime Video joins a growing list of streaming services that have tweaked or tested an updated UI.

Amazon said the updated Prime Video user interface will begin to roll out globally Tuesday (July 23) and will become available to all customers (including on older devices) “in the coming weeks ...

The Prime Video UI homepage prominently features tabs for Store, Channels, and Rent or Buy, making it feel less like a curated streaming platform and more like an Amazon shopping page. In that ...

Amazon’s Prime Video is shaking things up a bit by changing its design. The new UI will let you browse different add-on subscription services while also bringing recommendations from across the ...

If your Prime Video looks a little off today, that’s on purpose. The Amazon streamer is adding a new navigation bar, generative AI-fueled personalized recommendations, a Top 10 viewing list and ...

Amazon has been developing the new UI for about 18 months. The new Prime Video interface is launching starting this week on connected TV devices like Fire TV, Roku devices, Apple TV 4K boxes and ...