The newest variant of "preppy," led mostly by Gen Alpha over the last year, refers to bright clothing, lots of pink, and specific accessories like ribbons, bowties, and Stanley water bottles.

Ralph Lauren logos, cashmere cardigans, Miu Miu polo dresses, and coastal towns engulfed in hydrangea blooms—these are all ...

Instead of preppy light pink—the shade you often see on oxford shirts—the hue leans a little more towards salmon, with warm, slightly orange undertones. It’s subtle shift, but one that can ...