NASCAR was impressed by Klutch's growing influence in the world of motorsports, which helped finalize the deal. Of the $15 ...

The Haas Factory team and Cole Custer have teamed up with Texas A&M University as a sponsor for the 2025 NASCAR season.

NASCAR is looking for a new title sponsor for its Xfinity Series starting in 2026, and the governing body is aiming high.

The NASCAR Cup Series race at Nashville Superspeedway will be called the Cracker Barrel 400. Cracker Barrel Old Country Store replaces Ally Financial as the title sponsor in a multi-year deal.

“Motorsports has become incredibly popular, particularly over the ... Xfinity ending title sponsorship of NASCAR second-tier series Stern previously reported that Comcast’s Xfinity ...

Katherine Legge and e.l.f. Cosmetics are teaming up to make several starts in the NASCAR Cup and Xfinity Series this year as Legge expands her involvement in stock car racing. Legge will make her ...

As if the Arkansas Razorbacks brand wasn't big enough nationally after first year coach John Calipari led the Hogs to a Sweet ...

NASCAR prepares to unveil a new Xfinity Series name for 2026 as insiders suggest a surprising brand could take over the title sponsorship.