Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Over the course of four sessions, my patient, Stacey, and I worked toward her goals of sleeping more, checking her email less and spending more quality time with her family. She successfully developed ...

Making people feel positive about themselves gets better results than negativity. Here’s a common pattern in my house. See if it seems familiar to you. After my husband showers, he often forgets to ...

Like an online retailer trying to woo a customer back by offering a 10% discount on the boots they’ve been eyeing, education researcher Angela Duckworth wanted to understand how to incentivize ...

As Australia grapples with a wave of violence against women that the prime minister has called a “national crisis,” one state now has a designated official in charge of one of the biggest potential ...

Your daily supplements could be changing your behavior, specifically those containing omega-3. Roughly one in 13 American adults takes omega-3-rich fish oil supplements on a semiregular basis, ...

As Australian women push for action on domestic violence – a problem described by the country’s prime minister as a “national crisis” – one state has appointed a special official charged with ...

A state in Australia has taken a new step aimed at tackling domestic violence — appointing the country’s first official responsible for “Men’s Behavior Change” — as the prime minister has warned ...