First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

I’ve wanted a perm for years now, but with the amount of damage my hair went through with multiple bleaching sessions (I had ...

Everything you thought you knew about perms: lock that away in a 1982 time capsule and give the key to your nearest keeper. The latest version to sweep salons is infinitely cooler, and requires a lot ...

The modern male perm is softer, more natural and has taken off, thanks to K-pop and TikTok. The modern men’s perm, once popular primarily among Korean and Korean American men, has gradually expanded ...

Curly hair is often treated as unpredictable, temperamental, or high-maintenance, but what looks like chaos is actually ...