Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, with a focus on Demand Gen for both Action and Awareness goals. Why we care.

Google Ads Performance Planner, a planning tool that predicts the impact of campaigns on conversions and clicks, is based on billions of search queries and auction data updated every 24 hours.

Performance planner: Use this tool to understand market trends and optimize your campaigns accordingly. Additionally, you can check (Google) News or any other source you trust for market and ...

Performance Max campaigns leverage Google’s AI to dynamically serve ads across Google properties, often yielding performance by optimizing creative, audience, and bidding in real time.

Performance Max isn’t going anywhere, and neither are agencies and marketers. And if you plan to manage Google Ads this year, you will need to accept both sides of that coin.

Google is announcing the launch of its AI-powered tools for generating and editing images in Performance Max campaigns. These features, initially previewed in November, are now accessible in ...

Google's Performance Max smart shopping ad platform has been integrating AI to enhance the campaign creation process since 2021. Now, Google is stepping up Performance Max's offerings a notch with ...

Google Ads has changed how Performance Max and regular Shopping campaigns work within the same account. In short, Performance Max won't take priority over Standard Shopping campaigns when they are ...

Google is pushing advertisers to use a tool called Performance Max that uses AI to place ads. Some advertisers are planning on reducing spend on PMax because they can't control where ads appear.

Performance Max uses Google’s automation, so your products can be advertised across Google Ads channels, including Search and Shopping. Not all marketplaces support it, Google said reach out to ...