LiveRamp will drop $140 million to finance its people-based marketing dreams. On Thursday, the Acxiom-owned onboarding company announced its intention to acquire two companies: Arbor, a marketplace ...

Nick is tasked with establishing the company’s UK headquarters and growing the BounceX business throughout EMEA. A graduate of The University of Nottingham, he has been named a member of the Sunday ...

One of the key challenges of digital marketing is that of identity. In order for a brand to understand a potential or existing customer’s behavior, it first has to identify them, over time. In the ...

The new Zeta Media Engine, Powered by Snowflake, will enable seamless, data driven, programmatic activation natively on Snowflake “Today’s announcement represents a significant milestone in our ...

Loews Hotels, Elicit LLC and Spotify are the winners in the marketer, agency and media categories, respectively, of MediaPost’s first People-Based Marketing Awards. The awards celebrate people and ...

Great brands value their customers and strive to build brand loyalty by creating an excellent customer experience the moment someone walks into their store. For broadcast media, this equates to ...

Programmatic platform Rocket Fuel has announced a new default for its software, what it calls “people-based marketing.” The capability launched in July, with Microsoft as one client. Now, it’s ...

When embarking on an account-based marketing (ABM) strategy, a lot of focus rightly goes into choosing the correct accounts. Less so on the people behind those brands – the decision-makers, ...

NEEDHAM, Mass.--(BUSINESS WIRE)--Visual IQ, a Nielsen company (NYSE: NLSN), today announced that the company’s Senior Director of Global Solution Consulting Andrew Dubickas will address attendees ...

NEW YORK--(BUSINESS WIRE)--Today, Zeta Global (NYSE: ZETA), the AI-Powered Marketing Cloud, announced the unveiling of a new solution, Zeta Media Engine, Powered by Snowflake. Zeta Media Engine is a ...

Time Inc. on Thursday reported its best quarter in two years: It grew revenue 1%. For a Facebook or Google, those results would be alarmingly bad, but for a traditional media company trying to grow ...