http://www.sanjaydhingra.com/what-is-pay-per-click-advertising/ – Pay Per Click Advertising are affiliate program scripts either created on a website or search ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

Creating copy for your pay-per-click (PPC) ads can be daunting. After years of trying out different copy and strategies, I have learned there are a few essential tests to conduct to ensure your copy ...

I wrote last week about the secrets of getting the best ROI when you sign up for pay-per-click advertising. Dave Carlson, CEO of GoToast.com, which manages pay-per-click bidding for clients, revealed ...

Many moons ago, I decided that I would try a newfangled (at the time) thing called “pay-per-click” advertising. It sounded great, especially given that I had just been burned by mass media advertising ...

Pay per click plays a great role in every strategy of marketing. It is a marketing plan that allows advertisers to put advertisements online and pay the platform hosting the ad when someone clicks on ...

If you're using pay-per-click ads, check out these tips for protecting your business against click fraud. When you run a business, you need to advertise. And when you advertise, you may choose to go ...

A new study reported that Novo Nordisk spent $7.5 million over 2 years on more than 15,000 internet keywords — many focused ...

Hyper Dog Media, a Denver-based digital marketing agency specializing in search engine optimization and pay-per-click ...

An online ad that yields a phone call: Now that’s counterintuitive. After all, isn’t the point of such advertising to reduce phone time by directing customers to a Web site? That’s true for some ...

A lawsuit filed this week alleges that Yahoo is charging advertisers for "premium" ads that are displayed on illegal sites that show spyware pop-up ads and typosquatter sites that appear when a surfer ...

If you’re thinking about a pay-per-click or search advertising campaign, selecting the right keywords is the most important part. Start by thinking about the words and phrases potential customers ...