Google will temporarily pause ads related to the US elections after the polls close on November 5th. Google said this "is a temporary measure, and we will notify advertisers when this policy is lifted ...
Magnite is making a play for pause ads. On Tuesday, the advertising platform announced the introduction of pause ads into its SSP. This inventory can be bought through the company’s direct-to-buyer ...
NEW YORK, Aug. 26, 2025 (GLOBE NEWSWIRE) -- Magnite (MGNI), the largest independent sell-side advertising company, today announced the expansion of its high-impact ad solutions with the introduction ...
Imagine capturing a shopper’s attention not only during the action, but also during the intermission. That’s the quiet power of pause ads, an emerging frontier in Connected TV (CTV) advertising that ...
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Big Streamers Bet on Increasingly Aggressive ‘Pause Ads' to Stop Viewers in Their Tracks
A moment that is frozen in time has become one of the media industry's hottest areas of focus. Most consumers are prone to dislike the interruption that TV commercials bring, which is why many of them ...
’Pause ads’ are on the rise with nearly all the major TV streaming services. In case you’re unfamiliar, these are the ads that appear on-screen whenever you pause a TV show or movie. Brian Steinberg ...
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