In today's marketplace, packaging has a big impact on customers. It is also not protection alone. It involves how a product ...

These efforts resulted in the updated logo and new packaging creative that consumers prefer 2:1 to the previous presentation of the brand while enhancing perceptions around taste and modernity ...

Custom packaging makes your brand different. It is not just a box. It says to people who you are. Today, our consumers are ...

Hostess announced it's getting a new logo and packaging design as part of a refresh of its more than 100-year-old brand. That means the new logo will go on long-time sweet tooth staples like ...

Packaging producer also reaffirms commitment to sustainability.With a flagship manufacturing facility in York, Pennsylvania, Graham Packaging produces more than 16 billion containers annually at ...

Designing your first logo can feel overwhelming. Here’s how I created one for my small business — and the key steps beginners ...

McCain Foods India unveils new brand identity and packaging design, emphasizing farm-to-family approach and sustainability in ...

King’s Hawaiian, maker of sweet buns and rolls that come in distinct bright-orange packaging, is retooling its branding as part of its 75th anniversary.