Hooters restaurant chain is reportedly making its 30-year-old wise owl logo a little leaner and meaner. The breastaurant chain is modernizing Hootie, the old, scruffy-looking owl in an aim to appeal ...

Hooters is giving its iconic owl, Hootie, a complete makeover as part of the chain's overall effort to modernize. The owl, a brand image for the restaurant since its founding in 1983, has been ...

ArtsQuest officials were asked this week if the indie band Owl City was coming to Musikfest. Why else would the organization put such a prominent owl on the festival’s 2013 poster? The Bethlehem-based ...

Temple University introduced a brand new look for the athletic department logo Tuesday morning. "There’s a new Owl in town. Bold. Fierce. Majestic and sleek." the university said as it unveiled a ...

On the collegiate level, the newest form of re-branding came at Rice University, which unveiled new logos on Tuesday, including an updated look for the Owl. Along with the Owl, Rice has three other ...