In early August 1965, the Ford Motor Company wrote a page of automotive history with the introduction of the original Ford Bronco, one of the original SUVs ...

The company is instead refocusing engineering resources on a smaller EV pickup expected to start at less than $30,000.

When Ford needed the Mustang to earn respect on the track, Carroll Shelby stepped in—reluctantly—and created a racing icon.

Ford Motor Co. in Dearborn has introduced its 2026 Bronco 60th Anniversary Package that features design elements reminiscent of the original, along with modern off-road capability.