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Elf on the Shelf creator Chandra Bell came to Atlanta News First to talk about how it all began. The Atlanta native co-wrote ...

For many families, the tradition of 'Elf on the Shelf' adds to the magic. Social media is full of his shenanigans as the Elf ...

In the suburbs of Atlanta, however, two young girls anticipated a little elf named Fisbee most of all. Throughout their childhood, Chanda A. Bell and Christa Pitts regarded Fisbee, a small vintage elf ...

Elf on the Shelf is celebrating it’s 20th Anniversary this year! Maddie Conklin sits down with the creators of Elf on the ...

Since his big debut 10 years ago, parents have gone above and beyond to think up cute and clever antics for the Elf on the Shelf to get into. This year, one dad managed to make everyone's favorite elf ...

The Elf on the Shelf got a sparkly upgrade for its 20th anniversary as The Lumistella Company partnered with iconic crystals ...

The Elf on the Shelf set made its Christmas debut in 2005. Back then, Elf on the Shelf was simply a plush figure and a book that told the elf’s story. In the story, Scout Elf is sent to a child’s home ...