The Elf on the Shelf got a sparkly upgrade for its 20th anniversary as The Lumistella Company partnered with iconic crystals ...

ELF ON THE SHELF 18 IS HERE! CLICK HERE TO WATCH! <a href=" elf Sprinkles competes in the Elf Olympics in Elf on the Shelf Is ...

The Elf on the Shelf set made its Christmas debut in 2005. Back then, Elf on the Shelf was simply a plush figure and a book that told the elf’s story. In the story, Scout Elf is sent to a child’s home ...

The Christmas creep is starting to show. We’re not talking about the decorations or the lights. It’s the Elf on the Shelf that will soon be creeping around families' homes. While parents start out ...

Christmas is around the corner, and the jolly old man in red is preparing to visit households across the world on Dec. 24 with his bundles of toys. But, leading to his arrival, Father Christmas needs ...

Which Elf on the Shelf set is best? An Elf on the Shelf has the most important job of the holiday season: sitting, observing and reporting back to Santa. When your child adopts an Elf on the Shelf, ...

EXCLUSIVE: Netflix has prevailed in an auction for The Elf On The Shelf, the family brand owned by the Atlanta-based The Lumistella Company, which has lines of products including the perennial best ...

USA TODAY wants to see your most creative, hardest-to-find and downright wacky hiding places for your Elf on the Shelf.

EXCLUSIVE: Turns out Judy Blume’s Are You There God? It’s Me, Margaret isn’t the only hot property on the auction block this week. Another is The Elf on the Shelf, pitched this week by co-creator ...