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More information: Eric M. VanEpps et al. Calorie Label Formats: Using Numeric and Traffic Light Calorie Labels to Reduce Lunch Calories, Journal of Public Policy & Marketing (2016).
Three experiments indicate that the numeric values provided as part of a rating scale may influence respondents' interpretation of the endpoint labels. In experiment 1, a representative sample of ...
Calorie Label Formats: Using Numeric and Traffic Light Calorie Labels to Reduce Lunch Calories. Journal of Public Policy & Marketing, 2016; 35 (1): 26 DOI: 10.1509/jppm.14.112 ...
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