I’ll unpack five hidden, or sometimes just hard to navigate, non-digital marketing aspects that can impact your digital marketing ROI. 1. Stakeholders Who Don’t Define The Target Audience ...

advertisement 11-18-2022 FAST COMPANY EXECUTIVE BOARD Three non-negotiables for your Black Friday marketing strategy ...

Peter Rodgers, Peter Stokes, Shlomo Tarba, Zaheer Khan, The Role of Non-market Strategies in Establishing Legitimacy: The Case of Service MNEs in Emerging Economies, MIR: Management International ...