As the founder and CEO of an agency specializing in B2B lead generation, I often encounter companies wondering why their lead-generation ad campaigns aren't getting them the desired results. The truth ...

All right, when it comes to lead generation, part of the things that you have to do deals with creating business networks. The logic here is that, since you have connected with them, you can then go ...

Lead generation, at its core, refers to the process of attracting and converting prospects into someone who has expressed interest in a company's product or service. These leads, once captured, can ...

But the ultimate responsibility for identifying and following up on qualified leads rests squarely on the shoulders of the solution provider. And that's why an increasing number of solution providers ...

1. Deep dive into your audience’s profile. 2. Build an impressive LinkedIn profile. 3. Harness LinkedIn’s advertising muscle. 4. Build relationships through active engagement. 5. Continually measure ...

Building a quality pipeline right now is a challenge, and Google isn’t making it any easier. Changes in how traffic and leads are coming to your site have probably shifted, yet lead generation is ...

Lead generation helps businesses find potential customers, crucial for growth. There are two main types: outbound reaches out directly, inbound attracts customers. Effective targeting in lead ...

Lead generation companies are businesses that help identify, sort and contact high-quality leads on your behalf. These leads will match your ideal customer profile, and with the help of a tailored ...

Lead generation delivers immediate clients, while branding builds long-term recognition. Businesses with smaller budgets benefit from targeted lead-generation strategies. Branding works best for large ...

Evan is a writer and entrepreneur with a background in technology and content marketing. He is currently the Head of Growth at Sagetap.io. Previous to Sagetap, he was was co-founder & CEO of the ...