When you look at the numbers you can see why ... Developers strike back With overly cautious advertising strategies commonplace in mobile games, you have to wonder why? Surely, if developers were ...

Mobile game ads have a bit of a reputation problem. Just look at the 165,000-member Reddit community, r/shittymobilegameads, or the growing number of YouTube influencers gaining followers by roasting ...

Games industry mergers and acquisitions in Q1 of 2025 rose to $6.6 billion, their highest level in over a year, driven ...

With the cost per install (CPI) for traditional user acquisition exceeding $30, more than half of the top 100 global mobile game publishers have embraced playable ads as a core strategy. This ...

These numbers speak volumes—and so do gaming industry leaders ... On March 20, 2025, the UK’s Advertising Standards Authority (ASA) announced a crackdown on mobile game ads, banning eight creatives ...

Fake mobile game ads have exploded in recent years, featuring deceptive gameplay and intentionally frustrating scenarios in a bid to snare a click. Deceptive games use ads for gameplay that doesn ...

In a newly released survey study conducted by audio analytics company Veritonic for audio discovery platform Audiomob, we ...

I like mobile games but hate ads or in-app purchases. There are a number of mobile games available but the problem is finding the right games with no ads. In today's mobile gaming world ...