How to write a vision statement with tips, examples, and key differences from mission statements for business success.

IKEA’s mission statement doesn’t bother with lofty goals or veiled innuendos. It offers completely honest, transparent verbiage that outlines exactly what it does and whom it does it for.

Involve as many of your internal and external parties throughout your mission and culture statement processes. Diverse mechanisms can help captivate valuable feedback as you put those on paper.

Because most people write them once and forget them, but the good ones become your daily decision-making tool.