In the booming landscape of designer toys and collectibles, an unlikely hero has emerged: Labubu, the mischievous plush elf from Pop Mart. Labubu has exploded into both a cultural and commercial ...

Its Hong Kong-listed stock, which has been public since 2020, soared over 500% in a single year. Labubu: How a mischievous elf became a billion-dollar marketing marvel ...