Measuring time might not seem like that complex of a thing. After all, we rely on simply counting seconds between the "then" and the "now." But when you really start to break time down to the quantum ...

The advent of web-based platforms for behavioural experimentation has revolutionised the way researchers approach data collection, enabling large-scale, cost-effective studies with diverse populations ...

Today’s state-of-the-art optical clocks offer accuracy to 18 decimal places, which is roughly equivalent to measuring the ...

The number-one job of a marketer is to invest budget wisely to drive sales. That inherently requires accurately measuring the performance of that spending. Yet most advertisers still rely on flawed ...

A deceptively simple experiment that involves making precise measurements of the time it takes for a particle to go from point A to point B could cause a breakthrough in quantum physics. The findings ...

Although induced abortion is common, measurement issues have long made this area of research challenging. The current analysis applies an indirect method known as the list experiment to try to improve ...

Physicists "watch" as time slows down. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Using one of the world's most precise atomic clocks, ...

In a cafe at CERN in 1992, three physicists realized they disagreed about how many constants are needed to describe all of nature. A recent paper suggests only one – time – is necessary.

Quantum physicists are familiar with wonky, seemingly nonsensical phenomena: atoms and molecules sometimes act as particles, ...