McDonald's has started trials of its new bigger burger — the Big Arch. By using a brand name rather than a descriptor, companies can "signal superiority," a marketing professor said. The Golden Arches are synonymous with McDonald's, just like Grimace and ...

MID-MICHIGAN (WJRT) - McDonald's customers can get a free six-piece order of chicken McNuggets on Wednesday as part of a summer of deals. The offer for free McNuggets comes with no strings attached and no minimum purchase required. The deal is valid only ...

Amsterdam agencies TBWA\NEBOKO and TBWA\X developed a streaming and food delivery service for McDonald’s that allows consumers to order products seen in films or television series by scanning them. The campaign, Order That Scene, reaches for the culture ...

Cravings for McDonald's can hit at any time: The middle of the night when everything is closed, or when you're out of town and there's nary a pair of golden arches in sight. Or maybe you'd really like a Sausage Egg McMuffin, but you just missed the cut-off ...

They were quick to put the video on the digital skillet. A video detailing how McDonald’s burgers are allegedly made has been ripped online — with many accusing the explainer of spreading Golden Arches “propaganda.” A “How It’s Made” video ...

MID-MICHIGAN (WJRT) - McDonald's restaurants are bringing back a twist on an old favorite on Thursday with the Double Big Mac. The burger is built the same as a traditional Big Mac with pickles, shredded lettuce, chopped onions, sauce and a slice of ...