Mattel and Outright Games are coming together to create a new video game named 'Barbie Horse Trails' this October.

To stay ahead, Mattel has been leaning into its entertainment side, releasing movies, mobile games, and TV shows based on its popular toy brands. The new AI initiative is part of that strategy to ...

Your next toy or game may be able to converse with you. Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it's teaming up with OpenAI, which created popular chatbot ...

Released in 1977, Mattel Football was the first blockbuster handheld electronic game. It paved the way for systems like Nintendo’s Game Boy and today’s mobile devices, according to the hall.

Released in 1977, Mattel Football was the first blockbuster handheld electronic game. It paved the way for systems like Nintendo’s Game Boy and today’s mobile devices, according to the hall.

Released in 1977, Mattel Football was the first blockbuster handheld electronic game. It paved the way for systems like Nintendo’s Game Boy and today’s mobile devices, according to the hall. Three ...