The standardization of marketing strategies through supermarkets and regional and national chain stores as well as commercial broadcasts through mass media outlets like magazines, radio, and movie ...

Tedlow, R. S. New and Improved: The Story of Mass Marketing in America. 2nd ed. Boston: Harvard Business School Press, 1996.

Tedlow, R. S. "The Fourth Phase of Marketing: The History of Marketing and the Business World Today." In The Rise and Fall of Mass Marketing, edited by G. Jones and R. S. Tedlow. London: Routledge, ...